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Print Remains A Valued Resource

According to Two Sides North America President Kathi Rowzie, print and digital communications are often compared as an either/or proposition to suggest one is better than the other, but the non-profit organisation’s research shows that both play an important part in today’s information-driven economy. ‘Rather than adopt a one-size-fits all digital communications strategy, savvy news […]

2021-06-07T09:02:17+02:00May 26th, 2021|

Is The Switch From Paperless To Digital Communications Sustainable?

According to Two Sides, the magnitude of the negative impacts resulting from the use of electronic communication should be cause enough for companies to abandon their unverifiable greenwashing claims that going digital is better for the environment. Many banks, utilities, telecoms and other service providers continue to encourage (and sometimes force) their customers to switch […]

2020-08-24T08:22:56+02:00Aug 18th, 2020|

Two Sides Research Reveals Impact Of Misleading Messages On Consumer Perceptions Of Print And Paper

Common inaccuracies about print and paper are still a major issue for the industry. These misconceptions are further reinforced by financial organisations, utility companies and many other service providers, as they increasingly encourage their customers to switch to electronic bills and statements. Instead of focusing on the potential cost savings of digital, often the incentive […]

2019-07-12T16:39:48+02:00Jul 9th, 2019|