According to Two Sides, the magnitude of the negative impacts resulting from the use of electronic communication should be cause enough for companies to abandon their unverifiable greenwashing claims that going digital is better for the environment. Many banks, utilities, telecoms and other service providers continue to encourage (and sometimes force) their customers to switch […]
Independent international art director Hadar Peled Vaissman, writing for drupa, says that looking at the world through a creative lens, print for her has always been a means to an end. I have always loved print as such, but I was ambivalent about it as I felt I had to compromise my creative ideas to […]
FESPA will now host its next flagship international event at the RAI Exhibition Centre in Amsterdam, The Netherlands, from 9-12 March 2021, again co-locating FESPA Global Print Expo, European Sign Expo and Sportswear Pro. FESPA CEO Neil Felton explained, ‘In March 2020 we took the decision to delay FESPA Global Print Expo by six months […]
Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on Thursday, 6 August at 11am. From Creation to Completion, break down creative barriers with CorelDRAW® Graphics Suite 2020. Find all the professional vector illustration, layout, photo editing and typography tools customers […]
The Africa Print expo, co-located with Sign Africa, FESPA Africa and Modern Marketing, and scheduled for 9-11 September 2020 at Gallagher Convention Centre in South Africa, will be postponed to 2021. This decision was taken due to the current pandemic, restrictions on international travel, and the event industry being closed at the moment in South […]
According to Focus Label Machinery, while flexography dates from the 19 century, modern improvements have made the technology sophisticated, durable, and adaptable. But how environmentally friendly is flexography? And, long-term, is it a sustainable printing technology? Flexographic printing plates are a type of reusable, roller-plate technology that are used to print high-quality multicolour labels and […]
According to Pat McGrew, writing for drupa, workflow should be the infrastructure that allows you to do the most work at the least cost, but over time the solutions put in place to meet a specific set of needs, job types and clients begins to wear and rub. Well-meaning team members add additional steps, circumvent […]
Modern Marketing LIVE is proud to present an online Adobe Creative Cloud 2020 workshop for beginners. Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more. Take your ideas to new places by preparing professional-quality designs, exploring tools, workflows and ideal user interface settings. The […]
According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]
On 23 June, Modern Marketing LIVE hosted an ‘E-Commerce 101: Exploring Business Opportunities’ webinar. Attendees could engage with experts and gain the knowledge to develop their own strong E-commerce platforms. The webinar was sponsored by In-Detail and DHL. Gerald Yapp, Creative Director at In-Detail, discussed the fundamentals of setting up your website as well as app integration. Can a business […]
