According to Novus Holdings, CX or customer experience is customers’ perception of how a company treats them. This affects their behaviours and build memories and feelings, which drive their loyalty. Simply put, customers no longer base their loyalty on price or product, they stay loyal with companies due to the experience they receive. For the […]
According to David Pittman, editor of Digital Labels and Packaging and writing for drupa, with the evolving of digital printing, which brings faster speeds, better quality and increased consistency, the market has embraced the opportunities the technology permits. This has been realised in pressrooms the world over through hardware installations as printers look to respond […]
According to Hennie Kruger, Head of Commercial Print at Canon South Africa, today’s customer is demanding. Surrounded by always-on digital devices and bombarded by constant alerts, offers and messages, they expect instantaneous interactions with brands. Just as other forms of marketing have become more personalised and sophisticated, even the humble invoice or bank statement is […]
