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Canon Insight Report Reveals Changing Demands Of Print Buyers

Canon Europe has launched the results of its latest Insight Report, ‘Creating Customer Value’, which revealed the changing demands of the print buyer and the untapped opportunities for print service providers (PSPs) and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands […]

2021-03-08T08:23:27+02:00Feb 10th, 2021|

New Possibilities With Inkjet Technology

According to Hennie Kruger, Head of Commercial Print at Canon South Africa, today’s customer is demanding. Surrounded by always-on digital devices and bombarded by constant alerts, offers and messages, they expect instantaneous interactions with brands. Just as other forms of marketing have become more personalised and sophisticated, even the humble invoice or bank statement is […]

2021-01-18T08:51:43+02:00Jan 13th, 2021|

Print Is Better Than Digital At Attracting Consumer Attention

According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa digital isn’t working as well as it used to, because consumers are turning off from it in growing numbers. For some, it is about lack of trust — think of the Facebook/Cambridge Analytica scandal. For others, the volume of digital content is […]

2020-09-01T09:18:32+02:00Aug 25th, 2020|

Programmatic Print Is The Next Level Of Print Marketing Automation

James de Waal, Head of Marketing Business Imaging Group, Canon South Africa, discusses how print service providers (PSPs) can support their customers to implement Programmatic Print in the marketing mix. If you’re a digital PSP and unfamiliar with marketing automation, it’s wise to get acquainted. Marketing automation technology works with data gathered from a brand’s customer […]

2020-01-20T09:30:36+02:00Jan 15th, 2020|

Keeping One Step Ahead Of Cyber Attacks

Quentyn Taylor, director of security at Canon EMEA, provides insight into how companies can develop a robust cybersecurity system through a collaborative, collective and uncompromising approach. For example, shared use printers can be a weak point if poor data security practice is observed and outbound comms processes need to be taken into consideration when thinking […]

2019-12-12T18:36:42+02:00Dec 10th, 2019|

Putting Print At The Heart Of The Brand Experience

James de Waal, head of Marketing Business Imaging Group, Canon South Africa, discusses the role of graphics in creating seamless brand experiences. Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect immersive […]

2019-06-24T09:32:56+02:00Jun 19th, 2019|