Canon South Africa Managing Director, David Preston, outlines what should form the basis of how a business engages with both external and internal customers. The pandemic has been the most challenging experience of our lifetime. As the dust settles and we begin to emerge out of the haze of lockdowns and uncertainty, opportunity knocks on […]
According to Pieter Pieters, Product Manager for B2B Pro Print at Canon South Africa, South Africa’s miraculous GDP increase of 6.3% in the last quarter of 2020 exemplified the local economy’s tenacity and is most certainly a sign of things to come in 2021. Despite the hardships presented to us during the past year, businesses […]
Canon Europe has launched the results of its latest Insight Report, ‘Creating Customer Value’, which revealed the changing demands of the print buyer and the untapped opportunities for print service providers (PSPs) and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands […]
According to Hennie Kruger, Head of Commercial Print at Canon South Africa, today’s customer is demanding. Surrounded by always-on digital devices and bombarded by constant alerts, offers and messages, they expect instantaneous interactions with brands. Just as other forms of marketing have become more personalised and sophisticated, even the humble invoice or bank statement is […]
According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa digital isn’t working as well as it used to, because consumers are turning off from it in growing numbers. For some, it is about lack of trust — think of the Facebook/Cambridge Analytica scandal. For others, the volume of digital content is […]
James de Waal, Head of Marketing Business Imaging Group, Canon South Africa, discusses how print service providers (PSPs) can support their customers to implement Programmatic Print in the marketing mix. If you’re a digital PSP and unfamiliar with marketing automation, it’s wise to get acquainted. Marketing automation technology works with data gathered from a brand’s customer […]
Quentyn Taylor, director of security at Canon EMEA, provides insight into how companies can develop a robust cybersecurity system through a collaborative, collective and uncompromising approach. For example, shared use printers can be a weak point if poor data security practice is observed and outbound comms processes need to be taken into consideration when thinking […]
James de Waal, head of Marketing Business Imaging Group, Canon South Africa, discusses the role of graphics in creating seamless brand experiences. Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect immersive […]
