According to Laurel Brunner, writing for the Verdigris Project, Covid-19 is not the first virus to bring devastation to communities and it will not be the last. Now more than ever printing businesses must work together towards a common goal: survival. Sadly we are seeing terrible effects of the Corornavirus crisis on the graphics industry, […]
According to Focus Label Machinery, while flexography dates from the 19 century, modern improvements have made the technology sophisticated, durable, and adaptable. But how environmentally friendly is flexography? And, long-term, is it a sustainable printing technology? Flexographic printing plates are a type of reusable, roller-plate technology that are used to print high-quality multicolour labels and […]
The Adobe Creative Cloud 2020 workshop for beginners – presented by Modern Marketing LIVE – empowers participants in their unique creative scenarios, giving them a competitive advantage, and confidence to deliver professional quality design across multiple mediums from print to video and everything in between. Creative Cloud is a collection of 20+ desktop and mobile […]
According to Pat McGrew, writing for drupa, workflow should be the infrastructure that allows you to do the most work at the least cost, but over time the solutions put in place to meet a specific set of needs, job types and clients begins to wear and rub. Well-meaning team members add additional steps, circumvent […]
Modern Marketing LIVE is proud to present an online Adobe Creative Cloud 2020 workshop for beginners. Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more. Take your ideas to new places by preparing professional-quality designs, exploring tools, workflows and ideal user interface settings. The […]
According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]
On 23 June, Modern Marketing LIVE hosted an ‘E-Commerce 101: Exploring Business Opportunities’ webinar. Attendees could engage with experts and gain the knowledge to develop their own strong E-commerce platforms. The webinar was sponsored by In-Detail and DHL. Gerald Yapp, Creative Director at In-Detail, discussed the fundamentals of setting up your website as well as app integration. Can a business […]
According to John Tschohl of the Service Quality Institute, many people respond to a crisis by being overwhelmed by stress, which turns to fear. It is easy to be afraid when you’re in this situation, but if you remain brave, everyone around you will be too, and together you will be able to turn anything […]
According to Laurel Brunner of the Verdigris Project, many hundreds of thousands of books are published every year around the world. Supply chains are complicated and entrenched, but it’s essentially a local business. And yet, despite the fact that prints runs for works of fiction can be as low as 1000 copies, digital printing has […]
Silas Amos, designer and design strategist, discusses five ways to persuade a client to be bold and innovative with their print. Much of the media I work with is packaging and my clients are typically marketing leaders and brand managers for big brands stocked in retail outlets such as supermarkets. Over the past few years […]
