Jean Poncet, writing for drupa, says digital printing has certainly transformed the print world. For a long time, it was restricted to printed documents and photocopying, then inkjet went after the label market first, followed by the narrow width packaging market or ‘small’ format. At the same time, in the world of large and very large […]
According to Hennie Kruger, Head of Commercial Print at Canon South Africa, today’s customer is demanding. Surrounded by always-on digital devices and bombarded by constant alerts, offers and messages, they expect instantaneous interactions with brands. Just as other forms of marketing have become more personalised and sophisticated, even the humble invoice or bank statement is […]
John Tschohl of the Service Quality Institute outlines six steps to creating a service culture, and discusses five critical elements for excellent service. Most companies think they are in manufacturing and retail, but remember that you are in the service business. It is a paradigm switch. Amazon is successful because it understands it is a […]
