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Printing Businesses Must Work Together

According to Laurel Brunner, writing for the Verdigris Project, Covid-19 is not the first virus to bring devastation to communities and it will not be the last. Now more than ever printing businesses must work together towards a common goal: survival. Sadly we are seeing terrible effects of the Corornavirus crisis on the graphics industry, […]

2020-07-27T08:09:38+02:00Jul 22nd, 2020|

Encouraging Carbon Reduction And Removal In The Graphics Industry

Laurel Brunner from the Verdigris Projects says that Microsoft has made bold statements with its recent announcements that it aims to be carbon negative by 2030, and that by 2050 the company will ‘remove from the environment all the carbon it has emitted either directly or by electrical consumption since it was founded in 1975’. […]

2020-03-03T08:44:09+02:00Feb 24th, 2020|

Dealing With A New Data Landscape

According to Laurel Brunner from the Verdigris Project, a paradigm shift is happening in that print and publishing, and its relationship to data, is changing. We have always been strong supporters of the printing industry and its sustainability. We have encouraged the use of print as a sustainable communications medium because it is mostly based […]

2019-12-12T18:36:26+02:00Dec 11th, 2019|

Graphics Professionals Need To Be Aware Of Their Environmental Footprint

According to Laurel Brunner from the Verdigris Project, there is no room to hide behind the idea that climate change is not as bad as it seems, that there is no space to hide because the United Nations Framework Convention on Climate Change (UNFCC) does not allow it, or at least there is no evidence […]

2019-12-12T18:37:17+02:00Dec 2nd, 2019|

Raising Environmental Awareness Within The Worldwide Graphics Industry

According to Laurel Brunner from the Verdigris Project, why printers have been so reluctant to get with the sustainability programme is a bit puzzling. They only seem to recognise it when clients ask about what they are doing to improve sustainability and their capacity to deliver some sort of environmental sign off. As this generally […]

2019-11-25T11:01:52+02:00Nov 18th, 2019|

Maintaining Sustainability In The Graphics Sector

Laurel Brunner from the Verdigris Project has emphasised that – as far as the graphics industry is concerned – not much progress has been made concerning green business practices. These days interest in sustainability and reducing environmental impact appears to be high. At least it is amongst consumers and governments, but although lots of people […]

2019-11-11T08:35:04+02:00Nov 4th, 2019|

Putting Print At The Heart Of The Brand Experience

James de Waal, head of Marketing Business Imaging Group, Canon South Africa, discusses the role of graphics in creating seamless brand experiences. Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect immersive […]

2019-06-24T09:32:56+02:00Jun 19th, 2019|