Preference For Paper Over Digital Communication Is On The Rise
According to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna, print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information. However, consumers’ preference for receiving and reading print on paper has rebounded over the past two years. ‘Some observers predicted that people who switched from paper to digital media during the pandemic would never return, but this has not been the case,’ said Two Sides North America President Kathi Rowzie. ‘Across every category [...]