Brands and consumers are placing increasing demands on the print service provider (PSP), with higher quality, shorter runs, more versatility and flexibility being required. Digital printing helps to meet these increasing demands, as well as demands for faster time-to-market and cost savings. PSP’s also need to approach brands with exciting possibilities they can create to meet customers’ demands for something personal and unique. Digital printing is the ideal opportunity to create packaging that targets and engages modern consumers, and it does this by providing: – Customisation and versioning and limitless editions: delivering [...]

Attending the Africa Print Expo is a great way to connect and network with other professionals. Don’t miss out on this opportunity to discover new solutions that can elevate your business. Visitors at the exhibition will have the opportunity to meet with industry-leading companies, who will showcase their latest innovations in digital label printing, litho print solutions, encapsulating and laminating, branding, binding equipment, digital packaging solutions, graphics, digital printing and other cutting edge technology. See live product demonstrations, and get a feel for how these can benefit your business. [...]

According to market intelligence and advisory firm Mordor Intelligence, ‘the growing advertising needs of enterprises across the world and extensive technological proliferation are the key factors driving the market growth of commercial printing. Many organisations are adopting commercial printers as they are more cost-effective and efficient for bulk printing.’  ‘Including customised marketing messages in promotional and marketing strategies is one of the drivers of the commercial printing industry. There is a significant demand for personalised printed content, which is being catered to by commercial printing companies that use digital [...]

Printing SA will educate visitors about their member benefits and services at the Africa Print Expo, taking place from 13-15 September at the Gallagher Convention Centre, Johannesburg.  Printing SA represent the interests of the printing, packaging, branding, creative design, marketing and communications industries. They ensure the industry is sustainable and that all stakeholders and, in particular, its members prosper. Visitors will have the opportunity to speak to representatives to find out about their member benefits, such as: human resources consultancy services; industrial relations consultancy services; B-BBEE advisory and consultancy [...]

The packaging industry serves numerous different sectors, whether it is food, beverage or medical, to name a few. Packaging is also the first impression a customer gets of a product, and can determine whether the consumer buys the product or not.  Gary Stockenstroom, product manager for Fujifilm Graphic Communication South Africa, said the integration of digital inkjet printbars into existing printing lines is the most exciting development in packaging. ‘The ink being jetted is water-based and has a minimal environmental impact, and this includes the flexible packaging application. It’s more [...]

The Africa Print Expo kicks off in September. Be sure to register so that you don’t miss out on this opportunity to learn, connect and discover new solutions that can elevate your business. Attending the exhibition is also a great way to connect and network with other professionals. See live product demonstrations, and get a feel for how these can benefit your business, at the expo, taking place from 13-15 September at the Gallagher Convention Centre, Johannesburg, South Africa. Exhibitors will be on hand to answer questions and provide [...]

According to Brendan Menapace, writing for Printing Impressions, ‘promotional products are applicable to many different situations and buying verticals, making them a natural complement to traditional print offerings.’ ‘For print service providers that haven’t considered adding promotional hard goods or apparel to their product line, now is a good time to start. It’s a way to create new revenue streams for business without leaving money on the table.’ ‘By attending industry trade shows and educational events, one can get a greater sense of what products are available and how [...]

According to Sonia Correia, Integer\Hotspot’s Lead Strategist, product packaging has evolved from being so much more than just a product container to a powerful strategy for marketing the product and the brand. In fact, as many as seven in ten consumers agree that packaging design influences their purchasing decision. ‘Packaging is often the first interaction that shoppers have with a product. It is tactile and intimate. It tells a story, sets the tone, and provides a tangible experience for consumers. It showcases a brand and its unique identity. Shoppers will [...]

In the inaugural episode of The Switch podcast series, Timothy Thomas, Country Manager at Epson South Africa, and Samantha Choles, Communications Specialist at the Paper Manufacturers Association of South Africa (PAMSA) share their thoughts, as well as industry-based evidence, to bust the prevailing myths surrounding print and the manufacture and use of paper. The world of print has received its fair share of criticism and predictions about its future in the past two decades, brought on mainly by the digitisation of industries and the disruption this has caused to [...]