Why People Trust Print
Deborah Corn from Print Media Centr, and writing for drupa, says print can capitalise on this moment and help businesses and brands create trust through their printed communications. At this point in time, we all live, communicate, learn, market, sell, shop and so on in digital and physical spaces whether they are separate or combined experiences. Print rarely lives in a physical world only silo anymore. Including links of any kind to digital media makes it part of a multi or omnichannel strategy. Even my one-time use grocery bags [...]
