According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, while publishers have done a great deal already to adapt to changing reader preferences, many still aren’t taking full advantage of all the opportunities enabled by intelligent use of data. This was a topic discussed at the last Future Book Forum, where […]
According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa digital isn’t working as well as it used to, because consumers are turning off from it in growing numbers. For some, it is about lack of trust — think of the Facebook/Cambridge Analytica scandal. For others, the volume of digital content is […]
According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]
James de Waal, Head of Marketing Business Imaging Group, Canon South Africa, discusses how print service providers (PSPs) can support their customers to implement Programmatic Print in the marketing mix. If you’re a digital PSP and unfamiliar with marketing automation, it’s wise to get acquainted. Marketing automation technology works with data gathered from a brand’s customer […]
Dana Eitzen, Canon South Africa’s Corporate and Marketing Communications Executive, has outlined three tech trends to watch in 2020, namely automation, AI and analytics. As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in the proliferation of software into our daily […]
Quentyn Taylor, director of security at Canon EMEA, provides insight into how companies can develop a robust cybersecurity system through a collaborative, collective and uncompromising approach. For example, shared use printers can be a weak point if poor data security practice is observed and outbound comms processes need to be taken into consideration when thinking […]
James de Waal, head of marketing, business imaging group, Canon South Africa, discusses how digital print technology is enabling publishers to turn a new page and drive customer-orientated innovation that will stimulate sustained commercial growth. There is mounting evidence that the long-predicted demise of the printed book in the face of new digital alternatives has […]
James de Waal, head of Marketing Business Imaging Group, Canon South Africa, discusses the role of graphics in creating seamless brand experiences. Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect immersive […]
