According to Brendan Menapace, writing for Printing Impressions, ‘promotional products are applicable to many different situations and buying verticals, making them a natural complement to traditional print offerings.’
‘For print service providers that haven’t considered adding promotional hard goods or apparel to their product line, now is a good time to start. It’s a way to create new revenue streams for business without leaving money on the table.’
‘By attending industry trade shows and educational events, one can get a greater sense of what products are available and how they can be paired with print products, or any other order a customer may need,’ stated Menapace in this article.
According to Barron, ‘Even in the toughest of markets where budgets are tight and there is increased pressure to show a return on investment for all marketing spend, branded merchandise is a powerful tool to get eyes, and hearts, on a brand.’
Visitors can see the latest promotional products to add to their print businesses at the Africa Print Expo, taking place from 13-15 September at the Gallagher Convention Centre, Johannesburg, South Africa. 9am to 5pm daily. Entrance is free. Register today.
AFRICA PRINT EXPO
+27 11 568 1894
www.africaprintexpo.com
