The Color-Logic expansion into the in-mould label space comes at a time when brands are increasingly looking to differentiate their packaging through premium, high-quality finishes that stand out on retail shelves. Color-Logic is bringing its Metallic Color System and Design Suite Embellishment Software to the in-mould label market. These new tools bring creative possibilities to in-mould label applications, helping manufacturers and brands create visually stunning and high-impact packaging files.
As the packaging industry demands more aesthetically appealing, durable and sustainable design solutions, the innovative Color-Logic technology enables in-mould label printers to achieve vibrant metallic colours and eye-catching effects that enhance product visibility and build consumer engagement.
A game-changer for in-mould labelling, the Color-Logic Metallic Color System provides an extensive range of 924 metallic colours and unique special effects that can be seamlessly applied to in-mould labelling designs. In-mould labels, which are directly fused into plastic containers during manufacturing, offer exceptional durability and resistance to wear. With the Color-Logic technology, brands can now incorporate sophisticated metallic colours, blends and embellishment effects into their in-mould designs, offering a level of customisation and high-end appeal that was previously impossible to achieve.
Discussing the in-mould market, Color-Logic Director of Sales and Marketing Mark Geeves said, ‘Our embellishment software complements the Color-Logic Metallic Color System, enabling graphic designers to easily add intricate effects, patterns, and gradient designs to their in-mould labels. These features open up new possibilities for branding, creating labels that not only attract attention but also communicate a sense of luxury, quality, and exclusivity. Whether for food, beverages, cosmetics, or household products, Color-Logic solutions allow brands to create packaging that resonates with consumers on an emotional level.
‘We see the in-mould label market as a natural extension of our expertise in metallic colour printing,’ said Mark Geeves, Director of Sales and Marketing at Color-Logic. ‘In-mould labelling offers a unique combination of durability and design flexibility, and our technology takes it to the next level. By integrating metallic colours and decorative embellishments into the in-mould label process, we are helping brands elevate their packaging and stand out in an increasingly competitive marketplace.’
ALTRON DOCUMENT SOLUTIONS
+27 11 928 9111
hotline@altron.com
www.altron.com
https://www.bdsol.co.za
