According to Brendan Menapace, writing for Printing Impressions, ‘promotional products are applicable to many different situations and buying verticals, making them a natural complement to traditional print offerings.’ ‘For print service providers that haven’t considered adding promotional hard goods or apparel to their product line, now is a good time to start. It’s a way to create new revenue streams for business without leaving money on the table.’ ‘By attending industry trade shows and educational events, one can get a greater sense of what products are available and how [...]

According to Sonia Correia, Integer\Hotspot’s Lead Strategist, product packaging has evolved from being so much more than just a product container to a powerful strategy for marketing the product and the brand. In fact, as many as seven in ten consumers agree that packaging design influences their purchasing decision. ‘Packaging is often the first interaction that shoppers have with a product. It is tactile and intimate. It tells a story, sets the tone, and provides a tangible experience for consumers. It showcases a brand and its unique identity. Shoppers will [...]